Financial literacy app Gimi partners with Nederlandse Bank to help kids understand and manage finances

Gimi, a Stockholm-based financial literacy app for kids, has partnered with Dutch multinational bank ABN AMRO to educate young people about personal finance and provide them with a platform to manage their bank accounts.

The partnership with Gimi makes ABN AMRO the first bank in Europe to launch an educational tool specifically designed for children and their parents to tackle the problem of financial illiteracy among young people. Developed in 90 days, the co-branded app will allow the bank’s young customers to process their funds through their affiliated bank account using open banking.

Founded in 2015, Gimi is an app that claims to improve the financial wellbeing of the next generation by helping kids make smarter financial decisions. The app is aimed at children between the ages of 7 and 13 and has reached more than 1.5 million downloads worldwide to date. The app encourages experiential and social learning and provides children with fun, efficient and practical ways to manage their personal finances. The Gimi app is available through all app stores and is translated into English, Swedish, Norwegian and Dutch, for all currencies across Europe.

Speaking of the app, Philip Haglund, founder and CEO of Gimi said:

“Our mission is to equip future generations with super financial skills for life. We can achieve this by encouraging children to learn on the go by managing their money in real time through the Gimi app. Children all over the world are learning about distant planets or historical kings and queens, but they know little about budgeting or understanding their finances.By partnering with such a renowned bank as ABN AMRO, we can partner with a like-minded organization that aims to equip children with the money-related skills they need need. need.”

The Gimi app is now available to all families in the Netherlands and those using the app through ABN AMRO will receive free access to Gimi’s Superskills Pro subscription, which offers e-lessons on personal finance. The Superskills package maximizes the financial literacy learning experience for children, as they can enroll in personal finance e-classes and participate in ‘money missions’ with their families.

Jorissa Neutelings, Chief Digital Officer of ABN AMRO, said of the partnership:

“At ABN AMRO, we believe that financial literacy is an important building block for a successful life. Through our partnership with Gimi, we can now offer parents a convenient, engaging and fun tool to teach their children to become smart with money and grow into financially independent and responsible young adults.”

ABN AMRO is the third largest bank in the Netherlands and offers a range of financial products and solutions with a focus on Northwest Europe. The company’s motto is ‘Banking for better, for future generations’. The bank serves more than 5 million customers and employs more than 19,000 people.

About the author

Author: Stephen Soulunii

No longer a student, but love to learn. Not a teacher, but care about how students are taught. Not an educator, but wants everyone to be educated. Not a social worker, but desire to see change. Not a reformer, but always wanting to see a better world. The author believes that only good education can bring a better future, a better world and that technology can help a lot in this area.

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